Art & concept. Online and offline, ideally at the same
time. Loves design, good food and fine wine. Studied at
the Gerrit Rietveld Academie in Amsterdam. Worked
for TBWA, Ogilvy One, Saatchi&Saatchi and JWT
International. His work for clients such as Auto Trader,
KLM, O2, and Vodafone has won numerous awards.
+31 (6) 44195380 firstname.lastname@example.org
Trough-the-line art director and friends in a nutshell
Ron Abuelo takes the whisky&rum festival 2012 >
Brand experience at the Whisky and rum festival 2012. The perfect occasion to lounge the new proposition and campaign for Ron Abuelo Holland: There is something scottisch about our rum... Ron Abuelo, The single Malt from Panama.
We recently started working for Aegon together with Flexfirm. We are currenty bussy with our first project with them and we hope to be able to show something soon!
the birds and the bees >
Stationary and website i ones made for my lovely wife when she started her own company in what she calls Institutional Ecology. The graphic nature impressions you see on the back of the stationary are made out of text representing the company's many abilities.
bicycle rack >
This one never grows stale.
new brand >
Together with client Alphenberg we developped a new brand to position a new range of products. As we are still under construction this is but a small peek behind the curtain.
Great architecture, amazing cutlery and...fabulous typograhy >
In 1937 world famous architect Arne Jacobs designed a fabulous Bauhaus style typography for the city hall of Aarhus in Denmark. To my great enjoyment you can now by beautiful cups with this great typography printed on them. I want them all!!
bagpipers...from Panama >
At the Whisky and Rum festival last weekend we dominated the scene with our Panamese bagpipers. Everybody got a taste of Ron Abuelo that day!
On- and -offline action for
the new Trader Dashboard service by Auto Trader.
By using the Dutch ‘Spyker’ brand, and it’s famous
‘drifting’ driver Tom Coronel, this new service became
an instant hit in Holland.
Moskou loves advertising. A couple of years a go we made this 350 meter long billboard for MTC. Right in the middle of the city center.
from russia with love >
The most expensive movie i've made so far... and the worst.
Ron Abuelo >
How do you introduce an expensive, premium rum in a market that is dominated by Bacardi? By positioning it as a great alternative to Whisky. By doing this, Ron Abuelo managed to increase volume again.
BK WHOPPODIUM >
What would you do for a Whopper? With Whoppodium the local Burger King becomes a instant podium for talent of all sorts. Auditions on Facebook and in selected restaurants unleashed the hunger for fame and a whopper. Complete 360 campaign including Television format.
One of three short films for the Dutch site dokterdokter.nl
They'll never get old.